Tuesday, October 1, 2013

Beer Bottles Find Medicinal Use

Though the reason for buying these packets of Oral Rehydration Salts at my local pharmacy was lamentable, the packaging design was totally worth the 80 pesewas (about 40 cents US) I spent, absent any health purpose.

Made in Ghana for distribution in West Africa, the graphics are locally-motivated and culturally appropriate.

Directions (click on photo to see larger, more readable version) specify using a beer bottle (a standard size regionally, bigger than the usual US beer bottle) to measure the proper amount of water for mixing.  To a Western mindset this is complete humor, but for local use it's right on - a normal Ghana 'kitchen' is often a space outdoors and won't include marked measuring cups, but the beer bottle is ubiquitous.

Not laughable - the injunction to use clean (i.e. uncontaminated and drinkable) water.  Access to water that is free of contaminants and disease is not a given in this part of the world.


joe said...

Hey Joe,

My name is Joe Pinzone and I’m casting an international travel show about expats moving abroad. We’d love to film in Ghana and wanted to know if you could help us find expats who have moved there within the last 15 months or have been there for 3-4 years, but recently moved into a new home. The show documents their move to a new country and will place the country in fabulous light. The contributors on the show would also receive monetary compensation if they are filmed. If you’d like more information, please give me a call at 212-231-7716 or skype me at joefromnyc. You can also email me at joepinzone@leopardusa.com. Looking forward to hearing from you.

Joe Pinzone
Casting Producer
P: 212-231-7716
Skype: Joefromnyc

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he believes the match was fixed in a bid to save Ashanti Gold from being relegated from the Ghana Premier League.

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